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In a culture where gender norms are tightly enforced, beauty provides a safe haven for gender expression.

In South Korea, men have surpassed women as the most prominent endorsers of cosmetic products. In Korea, the relationship between men and beauty used to be limited to uncomfortable cardboard cutouts of male celebrities holding products and smiling.

Everything is different in 2021.

Bands like Seventeen have continued to collaborate with The Saem, NCT 127 has joined the Nature Republic family, BTS has expanded their VT Beauty line, Jackson Wang has partnered with Armani Beauty, and Kang Daniel has endorsed Givenchy Beauty. That's just the beginnin

Some days, you're performing on an internationally televised music show, and other days, you're catching a 3 a.m. flight if you're a modern-day K-pop idol. Your lipstick is always a show-stopper, regardless of which way you wear i

Men investing in beauty has become more acceptable as a result of K-pop singers publicly praising it. It's worth noting that while cherry popsicle lips were made popular by K-pop singers, they've now become a craze among young males all around the country

So, who are some of the individuals that popularised these products in Korean male culture, and what are their favourite products? The goods that these male K-pop idols can't live without are listed below.

Seventeen's preferred lip balm

Benefit's Benetint, according to a makeup artist who worked with Seventeen, is her favourite product to utilise to get their perfectly coloured lips. Take advantage of this product's versatility by using it as a cheek and lip tin

It claims to last all day, which is essential for members like S.Coups and Vernon, who need to keep their lips looking great throughout the day. No matter how relaxed the atmosphere, an artist must maintain his canvas moistened at all time

Many Korean celebrities, including Seventeen, prefer the popsicle-stain look, but they aren't afraid to experiment with bolder, even dramatic lip styles. (Jeonghan in "Anyone" from the "Fear" music video?)

Taemin's preferred lip balm

When SHINee was the face of Korean beauty company The Saem, one of the members, Taemin, demonstrated how to do immaculate lip 

The Kissholic lipstick by Saem is a light matte lipstick. For a smoothing and soothing effect, it contains natural ingredients such as shea butter and cacao seed butter. Although it isn't a lip balm, these chemicals do contribute to a hydrating effect

Rather than going all glam, Taemin opts for a more laid-back style. With a light application, the lipstick lends the perfect finishing touch to Taemin's subtle beauty. There may never have been a better rendition of the "subtly obvious" cosmetics look for everyday use.

While the name and Taemin's overall attitude with this campaign have a sensual feel to them, the colour spectrum genuinely provides something for everyone. Experimenting with colours and finding the one that speaks to your confidence is the most crucial element of discovering your kindred lip produc

What works for Taemin may not necessarily be the greatest for you. Don't be scared to experiment with different colours until you find your favourite

Kang Daniel's go-to lip balm

Follow in Kang Daniel's footsteps for a mature full glam look. He might teach us how to make our lips pop as Givenchy Beauty's first male ambassado

Kang Daniel uses the entire Givenchy Beauty collection, from cheerful pinks to mature reds. Let's talk about versatility. Take a look for yourself right now. Off-stage, his intelligent stage persona translates – we adore a bilingual ma

His mature demeanour on and off the screen is enhanced by the Le Rouge lipstick range. It's a gorgeous matte collection with darker reds and subdued pinks for a more mature, professional loo

While you could easily use this lipstick as part of your natural makeup look

BTS's favourite lip balm

ARMYs, this one's for you. Bangtan's NIVEA Lip Balm is a well-known preferred lip balm. In their early days, Jungkook playfully pushed this product, causing it to sell out. Even before they were famous, BTS did not have the golden touch

While the main purpose of this lotion is to hydrate, the tinted variants, like the ones Jimin and Jungkook use (Cherry Shine and Peach), are pigmented enough to give your lips a pop of colour

This is a product that is easy to apply throughout the day and gives a barely-there tint of colour alongside thoroughly moisturised lips if you like the totally natural "no makeup" look

This isn't just any lip product, though; if you're like Jungkook, you'll use it when going on TV, and if you're like Jimin, you'll use it throughout the day while jumping off inflatable slides in the lake.

Bts Jimin favourite lip balm

Kiss Kiss Lip Essence Balm (SPF15 PA+) by Tony Moly

Kiss Kiss Lip Essence Balm by Tony Moly BTS Jimin Lip Cream is for lips that are soft, pink, and plump. K beautiful World is a Korean kpop idol.

Thanks to Jimin, a member of BTS and a Kpop idol, this lip balm has become a major popularity. On YouTube, this well-known artist was seen wearing this hydrating lip balm (Bangtan Bomb).

The silky consistency is infused with hydrating and healing honey extract and glides on smoothly to leave your lips smooth and nourished.

Baekhyun's preferred lip balm

One of the many goods marketed by EXO's frontman, Baekhyun, during the group's eight years of marketing with Nature Republic was the Real Matte Lipstic

He was the appropriate man for the job because he is known for sporting the most daring looks throughout EXO's promos (my personal favourite is the artificial lip piercing in "Monster"). He picked the colour "Rose Bean Latte" to emphasise his makeup's cool demeanour

While Baekhyun is known for his natural boy-next-door look, which he actually enjoys, he is also known for his iconic and bold makeup, which is honestly, *chef's kiss.*

This lipstick is highly flexible, and it can be used to create natural or bold lips. It's a stylish lipstick that doesn't have the stickiness or heaviness of other lipsticks.

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Don't forget to drink lots of water and stay hydrated - amrita ✨❤️ 

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